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DO YOU PLAY THE ‘5’ STEP CLIENT PROSPECTING GAME?

Written by Allan Colman on . Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurship, New Business Development, Startuups.

🚀 Sales Accelerator; Keynote| Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘Sa🚀 Sales Accelerator; Keynote| Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘Sa
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DO YOU PLAY THE “5” STEP CLIENT PROSPECT GAME?

“New business is the final destination of your sales roadmap.”

The “game” you play with a prospective client/customer isn’t much different from a sports game. Preparation prior to the event is critical. And in our workshops and seminars, we emphasize the following tasks:

1. Do your homework;
2. Make a connection;
3. Show ’em you mean business — Your presentation;
4. Perform diligent follow-up;
5. Ask for the business.

The more that you know about your prospects, clients and what to expect, the better your chances are of locking up another win by securing new business.

closersgroup.com

5 WAYS TO MAXIMIZE REJECTION

Written by Allan Colman on . Posted in Allan Colman, Business Strategy, Entrepreneurship, New Business Development.

Allan Colman

5 WAYS TO OVERCOME REJECTION

“Nothing will work unless you do.” Maya Angelou

What? Maximize Rejection? YES! Let’s say a proposal was not accepted. Don’t just discard their decision. Consider these 5 tools to beat them and others in the future:

1. Remember Peter Drucker’s “Creative Abandonment” approach. If something is not producing and looks as though it won’t, abandon it. Put it on the back burner for potential future business.

2. Make sure you have a Client Recovery Plan. There will be bumps along the way, so have your responses prepared ahead of time.

3. Conduct “post mortems” on every pitch and proposal, whether successful or not.

4. Make sure you know who the real, economic decisionmakers are.

5. Practice your pitches and then practice some more.

Continuing to utilize these 5 key steps will build your confidence in marketing and your sales successes will increase.

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ANOTHER “5”

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Development, Business Strategy, Entrepreneurship, New Business Development.

ANOTHER “5” – TRYING TO IMPROVE YOUR SALES SUCCESSES ?

The top 5 tactics for improving sales include:

* Talk with, not at;
* Test your approaches;
* Have only one “takeaway”;
* Do not repeat;
* Use “active listening”.

These primary tools are an integral part of our seminars and workshops. Use them to add real substance to your presentations and pitches.

closersgroup.com

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ONLY 5 MINUTES A WEEK TO GROW BUSINESS???

Written by Allan Colman on . Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurship, New Business Development.

ONLY 5 MINUTES A WEEK TO GROW BUSINESS???

Most organizations that approach us for business development and sales training want FAST results. Many are surprised when we say that a dedicated 5 minutes per week is all it takes to put a plan into motion:

* 5 minutes a week to make a phone call or touch base with a prospect or client
* 5 minutes a week is long enough to send an email to a client or prospect
* In 5 minutes, a meeting or Zoom can be set
* In 5 minutes, the commitment to writing and article – and jotting down a list of possible topics – can be made.

The follow up actions will take longer, but by dedicating just 5 minutes a week to generate new business, you will be setting a course marked by true efficiency and be on the path to business development success.

ACCELERATE & THRIVE !

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CONVERT YOUR USP!!

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Strategy, Entrepreneurship, New Business Development, USP UNIQUE SELLING PROPOSITION.

Allan Colman

CONVERT YOUR UNIQUE SELLING PROPOSITION TO THEIR REALITY
Section I.

Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.

Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.

Next post, Section II. will detail why you actually get new customers.

#marketing #brand

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