Allan ColmanAllan Colman• You• YouRevenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨🏫 | Author of The Revenue Accelerator 📘Revenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨🏫 | Author of The Revenue Accelerator 📘31m31m
CONVERT YOUR UNIQUE SELLING PROPOSITION TO THEIR REALITY
Section I.
Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.
Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.
Next post, Section II. will detail why you actually get new customers.
Section I.
Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.
Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.
Next post, Section II. will detail why you actually get new customers.
#marketing #brand