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DOES YOUR 2024 MARKETING PLAN ADDRESS?

Written by Allan Colman on . Posted in Allan Colman, Keynote Speaking, Sales, Sales Acceleration, Speaking and Workshops.

Does your 2024 Marketing Plan Address?

1. The Economic Buyer?
2. Overlooked Assets?
3. Hidden Assets?
4. Opportunity Mindset?
5. Value Creation?
6. Customers Experience?
7. Unique selling proposition?
8. Competitor analysis?
9. Marketing Strategy?

Answer these today and tomorrow and know what your most important marketing opportunity is today – and then get it.

What’s Your Position???

Written by Allan Colman on . Posted in Entrepreneurial Startups, Keynote Speaking, Sales, USP UNIQUE SELLING PROPOSITION.


How Do You Answer these USP questions?

1.   What is it that makes your company, firm, not-profit stand out from your competitors?

2.   Why do your clients/customers continue doing business with you?

3.   What is it about your organization that truly makes it unique?

4.   Why should customers come to you?

5.   What do you have to offer that they cannot get anywhere else?

Answers at:  www.closersgroup.com/blog

#Unique Selling Position #Sales Strategy #Revenue Acceleration

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From This Morning’s Sales Seminar – Pre-Meeting Preparation

Written by Allan Colman on . Posted in Allan Colman, Entrepreneurship, Keynote Speaking, Sales, Sales Acceleration, Speaking and Workshops.

FROM THIS MORNING’S SALES SEMINAR

Pre- Meeting Preparation

1. How do you define the current relationship?

2. What is the client/customer’s satisfaction with your work? Can you be sure?

3. What are your contact points within your own company/firm and all those of the client’s?

4. How do you rank yourselves on activities considered important by your customers and how would they rank you on:
A. Understanding their business?
B. Client/customer focus?
C. Dealing with unexpected changes?

5. Before deciding on the best approach to the prospect, does your relationship need reinforcing? Do you even have a relationship?

6. What internal pressures on your client might impact their receptivity to additional purchases from you?

7. Who is (are) the final decisionmakers, the user of your service or product plus a budget/finance executive?

Our Amazon Best Seller, THE REVENUE ACCELERATOR, can be acquired at:

https://amzn.to/3tODe5V

#salescoaching hashtag
#revenuegrowth # Entrepreneurship
…see more

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From One of My Seminars – “Why Should I Hire You?”

Written by Allan Colman on . Posted in Allan Colman, Sales, Sales Acceleration, Speaking and Workshops.

From One of My Recent Sales Seminars

WHY SHOULD I HIRE YOU?

When preparing a proposal, getting ready to make a pitch, or in the middle of negotiating a contract, you must know what’s on the prospect’s mind. Here are the questions in their minds. How many can you answer?
1.    Do you know what’s happening in our marketplace?
2.    Can you possibly understand the pressures I’m under?
3.    How can I measure your results?
4.    Can you describe the risks I’m taking if I hire you and your firm/company?
5.    What do you know about our competitors and their products?
6.    How do you typically provide information to your customers and clients?
7.    How can you support me in my dealings with the executives and Board of Directors?
8.    How do you bill?
9.    As you think about staffing this engagement, who are the people you will assign?
10.                       What are your expectations for earning our business?
11.                       Tell me 3 reasons why your are better than Company/Firm X.
12.                       Beyond your Diversity Committee, what do you really do?
13.                       Do you understand how we communicate internally?
Now, go back, get ready, really prepare, and win that new business.
The Revenue Accelerator,our Amazon Best Seller, can be acquired at
https://amzn.to/3tODe5V
# Sales Presentations # Revenue Growth #Entrepreneurship

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Don’t Do This In Sales !

Written by Allan Colman on . Posted in Allan Colman, Conversion Rate Optimization, Sales, Sales Acceleration.

Allan Colman

DON’T DO THIS IN SALES!

Quotes from our recent survey of business professionals regarding what DID NOT WORK in Sales:

1. Don’t offer to manage what they already have;
2. Don’t rely on good results but not building relationships;
3. Don’t buy a table at a charitable event, and then not show up;
4. Don’t send too many people to a meeting or pitch;
5. Don’t take calls during a meeting.

In our next post, we’ll review this same group of business professionals said about what DOES WORK in Sales.

#Sales # Sales Management # Business Development

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Thankyou Jeff for a great review

Written by Allan Colman on . Posted in Conversion Rate Optimization, Entrepreneurial Startups, Entrepreneurship, Sales, Sales Acceleration, Speaking and Workshops.

Jeffrey Koven

A KEYNOTE THAT MADE ME MORE PRODUCTIVE

A few weeks back, I attended a Keynote “The Profit Lab” and a follow-up seminar led by Dr. Allan Colman. It was focused on building new revenue using methods that will be helping me grow. I’m already putting several of the potential accelerators into action.

#Revenue #businessaccelerator
#losangeles

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DO YOU HAVE DILIGENT FOLLOW-UP ??

Written by Allan Colman on . Posted in Allan Colman, Conversion Rate Optimization, Sales, Sales Acceleration.

DO YOU HAVE DILIGENT FOLLOW-UP??

* Maintain communication with the prospective client to show you’re keen to win the business and to prove you are eager to begin the project.

* Thank the client for the opportunity to present your firm and possibly work with them.

* Gauge the success of the presentation by the win or loss of the business, or the company’s reaction and don’t forget that future business still counts as a success.

* So make sure you stay in touch and always conduct “post mortems'” with your team. .

Meeting with your prospects takes you a step closer to the heart of the CLOSING ZONE, so ensure you and your colleagues are prepared. The more that you know about your prospects, clients, and what to expect, the better your chances are of locking up another win by securing new business.

To achieve victory, a meticulous 4-Phase Prospective Client Plan is essential. Thorough research, clear communication, impactful presentations, and diligent follow-up are the keys to success. Combine this with the Closers Group’s 4-Step Approach, differentiating marketing, business development, business generation, and client retention, to dominate the competition and secure a prosperous future for your professional service firm.

#salesexcellence #accelerate2023 #prospecting

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