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What’s Your Position???

Written by Allan Colman on . Posted in Entrepreneurial Startups, Keynote Speaking, Sales, USP UNIQUE SELLING PROPOSITION.


How Do You Answer these USP questions?

1.   What is it that makes your company, firm, not-profit stand out from your competitors?

2.   Why do your clients/customers continue doing business with you?

3.   What is it about your organization that truly makes it unique?

4.   Why should customers come to you?

5.   What do you have to offer that they cannot get anywhere else?

Answers at:  www.closersgroup.com/blog

#Unique Selling Position #Sales Strategy #Revenue Acceleration

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CONVERT YOUR USP!!

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Strategy, Entrepreneurship, New Business Development, USP UNIQUE SELLING PROPOSITION.

Allan Colman

CONVERT YOUR UNIQUE SELLING PROPOSITION TO THEIR REALITY
Section I.

Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.

Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.

Next post, Section II. will detail why you actually get new customers.

#marketing #brand

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