Asking for Business Archives - The Closers Group

Are You In The “Closing Zone”?

Written by Allan Colman on October 11, 2023. Posted in Allan Colman, Asking for Business, Conversion Rate Optimization, Sales Acceleration.

ARE YOU IN THE “CLOSING ZONE?

4-Phases that Lead to the Closing Zone

We have perfected a winning formula for business development that leads sales professionals to the coveted “Closing Zone.” Winning new business is a multi-faceted process consisting of four essential stages, each contributing to long-term success. Topics such as these and others are explained in Allan’s keynotes and seminars.

THANKS JEFF:
“A few weeks back, I attended a Keynote “The Profit Lab” and a follow-up seminar led by Dr. Allan Colman. It was focused on building new revenue using methods that will be helping me grow. I’m already putting several of the potential accelerators into action.”

Jeffrey Koven, CEO of Koven Video Productions

1. Find ’em: Identifying Your Best Prospects

The first stage revolves around identifying and understanding your best prospects. This encompasses three primary sources of new business development: existing clients, referrals, and new prospects. Merely having a list of names is not enough; you must delve deeper into the origins of these contacts.

Research companies and agencies, identify key executives and professionals, and gain comprehensive insights into their businesses. Familiarize yourself with the challenges they might be facing and their competitors. The more you know, the better equipped you’ll be to engage with them and follow through successfully.

FOLLOW THE SECOND PHASE NEXT POST!

#Revenue # Prospecting # Entrepreneurship

Written by Allan Colman on August 3, 2023. Posted in Allan Colman, Asking for Business, Conversion Rate Optimization, Entrepreneurship.

ARE YOU USING THE “5” KEYS TO GENERATING LEADS?

“Start where you are. Use what you have. Do what you can.”
– Arthur Ashe

What can you do differently from your competitors to achieve real results from lead generation efforts? The key is to identify both effective and underutilized assets:

* Interview professionals and management;
* Research experiences with past clients/customers and most frequently used firm services;
* Assess current business development strategies and methods;
* Brainstorm with firm management and offer action options for immediate implementation;
* Build a Strategic Action Implementation Program.

This “action plan” keeps the client’s professionals and marketing teams on track with time schedules, personnel assignments, targets and real accountability.
It works with metric-accountability.

#Sales # Competitors # Lead Generation

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ANOTHER “5”

Written by Allan Colman on July 20, 2023. Posted in Allan Colman, Asking for Business, Business Development, Business Strategy, Entrepreneurship, New Business Development.

ANOTHER “5” – TRYING TO IMPROVE YOUR SALES SUCCESSES ?

The top 5 tactics for improving sales include:

* Talk with, not at;
* Test your approaches;
* Have only one “takeaway”;
* Do not repeat;
* Use “active listening”.

These primary tools are an integral part of our seminars and workshops. Use them to add real substance to your presentations and pitches.

closersgroup.com

CONVERT YOUR USP!!

Written by Allan Colman on July 12, 2023. Posted in Allan Colman, Asking for Business, Business Strategy, Entrepreneurship, New Business Development, USP UNIQUE SELLING PROPOSITION.

CONVERT YOUR UNIQUE SELLING PROPOSITION TO THEIR REALITY
Section I.

Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.

Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.

Next post, Section II. will detail why you actually get new customers.

#marketing #brand

WHAT IF 10% OF YOUR “NO’S” BECAME “YES”? GOES DIRECTLY TO ROI

Written by Allan Colman on March 23, 2023. Posted in Allan Colman, Asking for Business, Business Strategy, Conversion Rate Optimization, New Business Development, THE REVENUE ACCELERATOR.

Don't discard the "NOs" and maximize rejection

IS YOUR ELEVATOR MESSAGE UP OR DOWN ?

Written by Allan Colman on January 24, 2023. Posted in Allan Colman, Asking for Business, Conversion Rate Optimization, THE REVENUE ACCELERATOR.

IS YOUR ELEVATOR MESSAGE UP OR DOWN ?

Check out our 7 step system to update and refresh at
https://lnkd.in/gnyFgtwJ

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ARE YOU “PLEASANTLY PERSISTENT”/

Written by Allan Colman on December 20, 2022. Posted in Allan Colman, Asking for Business, Business Development, Conversion Rate Optimization.

ARE YOU “PLEASANTLY PERISTENT”?

When going through our 90-Day Revenue Sprint, emphasis is placed on how many contacts [touch points] it takes to land new business. According to Business Breakthroughs, 80% of the time it takes between 5 and 8 contacts to close a new deal.

Persistence is the key. And as Mackay says, “smile”.

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THE 90-DAY REVENUE SPRINT — Don’t Get Kicked OUt

Written by Allan Colman on December 6, 2022. Posted in Allan Colman, Asking for Business, Conversion Rate Optimization.

THE 90-DAY REVENUE SPRINT
Don’t Get Kicked Out Before You Start

What is the one thing that keeps businesses afloat? – Revenue. Whether struggling to stay afloat or ready to hit new revenue milestones, use a 90-Day sales execution system.

One of my clients was an in-house labor counsel for a Fortune 100 company. If, within the first 5 MINUTES of a meeting the salesperson did not demonstrate knowledge of her company’s needs, challenges and opportunities, she enforced her 5 minute rule – out they went! Not only did the vendors learn this fast, she also used this tool among her own team as well.