CEOs’ Views to Beating COVID-19
In a remarkable survey of 172 mid- and lower mid-market CEOs,
“CEOs recognize their success is subsequently a function
of their organization’s ability to execute their plans with precision.”
The Chief Outsiders organization conducted this survey, entitled “Expectations & Strategies for the Mid-Market Comeback,” from June 22–28, 2020. Overwhelmingly, 64% view their ability to “execute” their recovery plans as critical in order to meet revised goals.
Our 90-Day Revenue Sprint course focuses specifically on the execution of sales strategies. In fact, a full 75% of the CEOs interviewed agreed that “Execution Precision” is the top factor in achieving their updated revenue goals. “New strategies” followed, along with careful tracking of COVID-19 trends and preparing to recover.
Following are the top strategies being pursued in the CEOs recovery plans:
- targeting new markets or customer types;
- shifting their messages or value propositions;
- deploying new digital marketing capabilities;
- adding new services or products;
- adjusting pricing; and
- creating special offers.
Their key growth plans have combined several of these sales and marketing capabilities. The advice is “staying focused, keeping the course, paying attention to company culture and not giving up.” Using the SPRINT FUNNEL from our virtual course will enable you to do just that and provides the tools to get it done.