Invisible marketing can be a great relationship building opportunity. Instead of saying “I get good results, what else is needed?” (a client quote), ask them to introduce you to others in their organization or in their field. If indeed they like your work, they will be marketing for you.
Have you considered testing draft articles or speeches with current and recent clients and prospects? Here again, even if they do not respond, you are showing them your skills.
And where you are involved in pro-bono or charity events, invite your clients and prospects. Another invisible marketing tool for a very good cause.
WE ARE BACK! With “SINGLE-TASK MARKETING”
OK, let’s say you have a proposal that was not accepted. Don’t just discard their decision. Instead, simply put them on the lower end of your priority list.Think about it this way. With your client/customer acquisition effort, you have already made the investment of time and money and were close to getting a deal. The person or people you were meeting with have actually done the same thing with their time and investment. They cared enough to meet with you, exchange ideas, perhaps even look at a proposal.
Think about maximizing rejection this way. If you stay in touch with those “nos” on a regular basis, you might ultimately win 10% of them for new business in the future.Additionally, because you have already made the primary investment with them, this revenue will go directly to your bottom line, to your company’s ROI. For these reasons, you should always keep maximizing any rejection.
#maximizerejection #learning #progress #mistakes #business