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Even SalesPros Must Be Good Marketers!

Even SalesPros Must Be Good Marketers!

“Create a sense of demand rather than waiting to hear demand.”
Barbara Corcoran

SalesPros must anticipate the needs and wants of prospects and convincingly satisfy these more effectively than competitors. Marketing in today’s highly competitive marketplace is challenging, as you know. Many industries are individually idiosyncratic and uniquely resistant. Therefore, the quality of your selling includes special insights and strategies to penetrate successfully.

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They Said WHAT About My Speech?

They Said WHAT About My Speech?

Here’s a review of my “Profit Lab” Seminar last week at a national conference. And the video below is the introduction made on a Zoom Keynote for a major University.

“The seminar was excellent and very well attended. It not only provided a wealth of information to the audience, but resulted in many engaging discussions amongst professors, practitioners, and incubator operators. I note that this seminar was not a presentation of an academic research paper but the discussion of real-world tools that businesses and entrepreneurs can use to grow revenue.”

https://lnkd.in/g2iW72e9

When You Market, Do You Listen?

When You Market, Do You Listen?

Don’t Believe the Top 5 Business Development Myths !

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Dr. Colman’s Recent and Upcoming Speeches

October 20th – Los Angeles

November 1st – New York City

December 12th – Los Angeles

January 11th – Birmingham

Watch Allan’s Recent Videos
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Debunking the Top 5 Business Development Myths for Successful Lead Generation
Successful business development is a complex process that requires a keen understanding of what it is and what it is not. To gain deeper insights into this crucial aspect of business growth, it is essential to debunk common myths surrounding business development. Here, we will shed light on the top five business development myths and offers valuable perspectives on how to generate leads effectively.
Myth #5: Once You’ve Retained the Client, Business Generation Ceases
Contrary to this myth, successful business development is an ongoing process even after winning a client. Retaining clients requires consistent communication and a proactive approach to understanding their evolving needs. Clients’ preferences and requirements are dynamic, and to keep them engaged, it is vital to listen actively and attend to their concerns promptly. Neglecting client needs can result in them seeking more attentive alternatives. Smart firms recognize the value of gathering feedback from clients and even business executives who have not chosen them. By using this valuable information, businesses can refine their client service and enhance client retention.

Myth #4: Clients Want Sellers to Do Most of the Talking

Effective communication with potential clients involves more listening and less talking. Rather than overwhelming the audience with your achievements and qualifications, adopt the IBM 60/40 sales training rule. Encourage clients to talk 60% of the time, while you spend the remaining 40% asking insightful questions based on thorough research. Paying attention to verbal cues and non-verbal communication allows you to adjust your pitch accordingly and showcase a genuine interest in addressing their specific needs.

Myth #3: When It Comes to Marketing, One Size Fits All

Business development and marketing strategies should never adopt a one-size-fits-all approach. Effective marketing involves tailoring tactics based on the unique personalities, needs of the firm, and those of the clients. What works for one professional may not necessarily yield the same results for another. By customizing business development, sales training, and closing skills to align with individual circumstances, professionals can increase their chances of securing clients.

Myth #2: Sales Professionals Should Step In After the Marketing Department Develops a Strategy

The responsibility for business development ultimately lies with the sales team, not just the marketing department. While marketing plays a vital role in supporting business goals through collaterals, media outreach, and public relations, it is the sales team’s responsibility to bring in and retain clients. Collaborating with the marketing department is crucial, but the sales team should take the lead in formulating a strategy and honing their closing skills to achieve success.
Myth #1: Business Development and Marketing Are Interchangeable Terms
In our work with professional service firms throughout the United States and Canada, we find that many professionals consider the terms “marketing” and “business development” interchangeable.

We, however, actually separate the terms into four categories:

• Marketing: getting found

• Business Development: targeting, research, and proposal preparation

• Business Generation: getting selected

• Client Retention: keeping them happy and growing business

We’ve found only a few businesses and sales teams develop and utilize all four concepts in ways that consistently grow the business. And too many firms have weak business generation skills. Now is the time to train professionals and sales teams to understand the various skills it takes to close more business.

In conclusion, debunking these top business development myths empowers professionals to navigate the complex landscape of lead generation with confidence. By understanding that business development is an ongoing process, actively listening to clients, customizing marketing efforts, and actively participating in the strategy process, businesses can enhance their lead-generating capabilities. The Closers Group’s expertise offers valuable insights to help professionals refine their approach and achieve greater success in business development endeavors. Remember, successful business development requires dedication, adaptability, and a willingness to challenge conventional myths to thrive in today’s competitive market.

Dr. Allan Colman Speaks

Allan Colman is known for his passion in building stronger, more effective organizations and for his ability to help companies and firms quickly achieve their growth goals. He has spent more than three decades assisting in and working for companies and firms, helping to bring in millions of dollars in new revenue and building leadership structures that continue to perform.

Retain Allan to speak on revenue acceleration, and learn the twenty-one revenue accelerators business leaders can use to hit record sales this year.

Contact Allan to Speak

What’s Your Position??


How Do You Answer these USP questions?

1.   What is it that makes your company, firm, not-profit stand out from your competitors?

2.   Why do your clients/customers continue doing business with you?

3.   What is it about your organization that truly makes it unique?

4.   Why should customers come to you?

5.   What do you have to offer that they cannot get anywhere else?

Answers at:  www.closersgroup.com/blog

#Unique Selling Position #Sales Strategy #Revenue Acceleration

AT LAST – The 4th Step To Closing More Business –

AT LAST ! THE 4th STEP TO CLOSING MORE BUSINESS –

1. Find ’em: Identifying Your Best Prospects
2. Meet ’em: Making Connections and Seizing Opportunities
3. Get ’em: Continuing to Expand Your Prospect Base

AND

4. Keep ’em: Nurturing Long-term Client Relationships

Client retention depends on your ability to comprehend and address the ongoing challenges your clients face. Stay informed by reading their industry journals and other relevant publications. Seek opportunities for co-marketing, such as co-authoring articles or conducting joint presentations, to showcase your commitment to their success. Building lasting relationships encourages repeat business and increases the likelihood of receiving valuable referrals.

The tactics available to professionals for business development are virtually endless, but the foundation that drives them all remains simple and direct. The Closers Group’s approach emphasizes the significance of thoroughly understanding prospects, seizing opportunities to meet them in person, continuously expanding the prospect base, and nurturing long-term client relationships.

By adopting these four stages and embracing the essence of the Closing Zone, sales professionals can elevate their business development game to new heights, ensuring lasting success in today’s competitive landscape. The Closers Group’s proven approach empowers professionals to dominate the market, surpass competitors, and thrive in any economic climate.

Dr. Allan Colman Speaks
Allan Colman is known for his passion in building stronger, more effective organizations and for his ability to help companies and firms quickly achieve their growth goals. He has spent more than three decades assisting in and working for companies and firms, helping to bring in millions of dollars in new revenue and building leadership structures that continue to perform.

Retain Allan to speak on revenue acceleration, and learn the twenty-one revenue accelerators business leaders can use to hit record sales this year.

Contact Allan to Speak https://lnkd.in/gsxR94mB

#Keynote speeches #Revenue growth # Sales Success

DO-DO These in Sales

Do – Do These in Sales

Quotes from our recent survey of successful business professionals about what does work to Accelerate Revenue include:

1. Deal with complaints fast;

2. Refer business to your clients;

3. Make your contacts look good;

4. Set periodic review meetings;

5. At the beginning of an engagement, communicate, communicate, communicate !

#Sales Success # Entrepreneurship # Client Acquisition