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CONVERT YOUR USP!!

Allan Colman

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Allan Colman• YouRevenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘31m

CONVERT YOUR UNIQUE SELLING PROPOSITION TO THEIR REALITY
Section I.

Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.

Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.

Next post, Section II. will detail why you actually get new customers.

#marketing #brand

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5 KEYS TO A SUCCESSFUL STARTUP

FIVE THINGS NEEDED TO CREATE A HIGHLY SUCCESSFUL STARTUP –

ACCELERATE MORE NEW BUSINESS

An Interview With Dr. Allan Colman by Tyler Gallagher

AUTHORITY MAGAZINE

Ok super. Dr. Colman, here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need to Create a Highly Successful Startup?” If you can, please share a story or an example for each.

In order to get others to notice and ultimately decide to purchase what you’re selling, here are five essential tips.

HERE ARE THE FIRST 2 —

CREATE A MARKETING STRATEGY. First, make sure you look at the potential marketplace for your product or service. Overwhelmingly, entrepreneurs, financiers, executives indicate that the single biggest mistake startups make is not looking at the market before beginning.

DEVELOP YOUR BRAND. A brand is not a logo. It’s not just an isolated image and tagline. It’s the feeling or essence of what you’re producing that ultimately resonates with buyers. Jeff Bezos said, “Your brand is what stays in the room after you leave the room.”

This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!

Website: TheClosersGroup.com

LinkedIn: allancolman

Email: acolman@closersgroup.com

Book, Kindle, Audio CD at: https://amzn.to/3wjuLG8

 

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LinkedIn @Authority-Magazine #startup #entrepreneurs #startups

TRUST

TRUST

CEOWORLD magazine – Top Stories – Chief Executive Insights – 6 Tips for Building Trusting Relationships with Customers and Clients

CHIEF EXECUTIVE INSIGHTS

6 Tips for Building Trusting Relationships with Customers and Clients

Dr. Allan ColmanChief Executive InsightsAugust 29, 2022

Trust builds sales. It drives high engagement, successful delivery, repeat sales, and quality referrals. Demonstrating a high level of commitment and support builds trust and is an absolute requirement for success as an entrepreneur. Coupled with listening, building trust remains the most important tool to win sales and maintain client relationships.

 Prioritize relationship building early

Understand their needs.

Become a business partner with your customers or clients.

Deal with customer/client problems immediately.

Refer others to them.

Utilize business associations.

Continue adding value after a sale.

Utilizing these seven tactics to build trust with clients, customers, and prospects will result in win-win business partnerships. Showing that you’ve listened to their needs and can offer solutions to help them thrive, referring business to them, applying invisible marketing techniques, and adding benefits to their engagement with you will enhance your relationships, your reputation, and that of your company. Your efforts will be recognized and rewarded with future business.

 Book, Kindle, AudioCD at:  https://amzn.to/3wjuLG8