CEOWORLD magazine – Top Stories – Chief Executive Insights – 6 Tips for Building Trusting Relationships with Customers and Clients
CHIEF EXECUTIVE INSIGHTS
6 Tips for Building Trusting Relationships with Customers and Clients
Dr. Allan ColmanChief Executive InsightsAugust 29, 2022
Trust builds sales. It drives high engagement, successful delivery, repeat sales, and quality referrals. Demonstrating a high level of commitment and support builds trust and is an absolute requirement for success as an entrepreneur. Coupled with listening, building trust remains the most important tool to win sales and maintain client relationships.
Prioritize relationship building early
Understand their needs.
Become a business partner with your customers or clients.
Deal with customer/client problems immediately.
Refer others to them.
Utilize business associations.
Continue adding value after a sale.
Utilizing these seven tactics to build trust with clients, customers, and prospects will result in win-win business partnerships. Showing that you’ve listened to their needs and can offer solutions to help them thrive, referring business to them, applying invisible marketing techniques, and adding benefits to their engagement with you will enhance your relationships, your reputation, and that of your company. Your efforts will be recognized and rewarded with future business.
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Section I.
Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.
Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.
Next post, Section II. will detail why you actually get new customers.
#marketing #brand