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BUILD YOUR BRAND

Written by Allan Colman on . Posted in Allan Colman, Brand, Business Development, Business Strategy, New Business Development.


You will need to lay the foundation for your new business venture with the creation of a unique brand – and then learn to use that brand to its maximum effectiveness. So here are five keys to building your brand: đź”·What are the benefits you are offering to your clients, to your prospects, to your companies? Keep in mind that they’re looking for benefits, both from an individual point of view and from a company’s or service agency’s point of view. đź”· Are you really offering solutions to problems/issues/concerns that they have, and are these solutions also contributing to possible opportunities that they see in their own market? đź”· Part of this conversion process is talking about results that you’ve achieved elsewhere. AS they explain their needs in more detail, you will need to address them specifically, not just by comparing them to what you’ve done before. đź”· Building trust is absolutely critical and is done through references, examples, the professionalism that you present during a meeting or Zoom call, in emails, or whatever the opportunity presents. đź”· You are, overall, presenting the values that are encompassed in your brand, Those are the values that will stick with these people as they consider purchasing your offerings – the takeaway. #brand #businesstips #startup #valuefirst #foundation
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USP – Make It Work !

Written by Allan Colman on . Posted in Brand, Business Development, New Business Development, Speaking and Workshops, Uncategorized.


Your Unique Selling Proposition (USP) is at the heart of all your marketing and sales efforts. It distinguishes you from the competition. You can use it as a slogan, or you can expand it into an elevator speech to succinctly capture the essence, strengths, and uniqueness of your product or service in no more than 20 seconds.Mickey Marraffino, owner of MMMarraffino Marketing, told me in a recent interview, “Make adjustments based on your audience but feed it into your brand.”

To help you build a powerful USP, answer these five questions:

What is it that makes your company, firm, or consultancy stand out from your competitors?
Why do your clients/customers continue doing business with you?
What is it about your company that makes it unique?
Why should customers/clients come to you?
What do you have to offer that they cannot get anywhere else?

When the public hears the name of your company, firm, or product, what adjectives come to mind? How are you and other colleagues known throughout your community? If you don’t know, I strongly suggest you ask… today.

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Funding for Scholarships

Written by Allan Colman on . Posted in Allan Colman, Brand, Business Strategy, Firm Leadership, Law Firm Leadership, Leadership, Uncategorized.

Funding College Scholarships
for 2020 Tax Deductions

Revenue Acceleration Course by Dr. Allan Colman

Scholarships in your name or company name

will be awarded to the college or university of your choice

 WITH YEAR-END TAX PLANNING strategy upon us, we present an opportunity to choose an institution to offer scholarships in your name. A college scholarship for students at your alma mater or school of your choice will be issued by Dr. Allan Colman, Professor of Marketing at California State University Dominguez Hills. Eligible students will receive a $497 training course on how to accelerate sales, for according to Dr. Colman, “Sales education is the single most underrepresented topic in America’s business colleges and universities.”

The 90-Day Revenue Acceleration course will equip business students with the tools, resources, training, best practices and mental strategy to holistically understand the sales process. This training will positively change their business careers and equip them with real-world skills to bring to employers.

The Issue

 SURE, STUDENTS MAY BE ABLE TO analyze a financial statement, prepare a marketing plan, calculate projected ROI, or even plan for product sales channels. But are they being taught how to sell the product or service that is actually supporting their income?

Click here to donate»

Proposition for Donors

 WE ARE SOLICITING SCHOLARSHIPS from business owners to provide business school college students the opportunity to take the 90-Day Revenue Sprint course at no charge. 101 training licenses have been set aside for eligible students who must be entering or are currently enrolled in college and university business schools, valued at $50,000. The recommended “donation tiers” let the donor chose levels from $250.00 (donating one course, in their name) to $5,000.00 (donating 20 courses in their name of the name of their business).

About the 90-Day Revenue Sprint Course

 WHETHER TO BE USED during the current pandemic or to actively pursue rapid revenue growth for an organization, this program contains 20 video-based lessons. Each lesson ranges from 5 to 8 minutes in length and can be viewed inside of 2 hours.

For Colleges and Universities interested in providing this for students, each lesson contains a PDF with a series of questions to aid student retention.

Click here to learn more»

Tax write-off documentation will be provided to each donor through January 31, 2021.

 

Revenue Accelerators

 
 
 

Dr. Allan Colman
Chief Revenue Officer
ClosersGroup.com
1.310.508.8600
 

Business Unusual — Do You Really Have a Brand?

Written by Allan Colman on . Posted in Brand, Business Strategy, Marketing Partners.

To determine if your firm will have “business unusual”, ask your colleagues if you really have a “brand.”  There are 12 components to accelerating revenue growth and the first is your firm’s brand.  Learn if it has any traction at all by asking each professional the following questions:

  1. What industries/groups use your services now?
  2. Which do you enjoy working with?
  3. What % of your new business are from referrals and repeat clients?
  4. Do you still use an old bio?
  5. What are the only services you can offer to clients?
  6. How would you describe your current stage of revenue growth?
  7. If you were to ask, what would clients say about the value you bring to the table?
  8. External perceptions of the firm?  of you?
  9. Describe your firm’s culture

If you have true brand identity, you and the firm will have longevity!