You will need to lay the foundation for your new business venture with the creation of a unique brand – and then learn to use that brand to its maximum effectiveness. So here are five keys to building your brand: 🔷What are the benefits you are offering to your clients, to your prospects, to your companies? Keep in mind that they’re looking for benefits, both from an individual point of view and from a company’s or service agency’s point of view. 🔷 Are you really offering solutions to problems/issues/concerns that they have, and are these solutions also contributing to possible opportunities that they see in their own market? 🔷 Part of this conversion process is talking about results that you’ve achieved elsewhere. AS they explain their needs in more detail, you will need to address them specifically, not just by comparing them to what you’ve done before. 🔷 Building trust is absolutely critical and is done through references, examples, the professionalism that you present during a meeting or Zoom call, in emails, or whatever the opportunity presents. 🔷 You are, overall, presenting the values that are encompassed in your brand, Those are the values that will stick with these people as they consider purchasing your offerings – the takeaway. #brand #businesstips #startup #valuefirst #foundation
You will need to lay the foundation for your new business venture with the creation of a unique brand – and then learn to use that brand to its maximum effectiveness. So here are five keys to building your brand: 🔷What are the benefits you are offering to your clients, to your prospects, to your companies? Keep in mind that they’re looking for benefits, both from an individual point of view and from a company’s or service agency’s point of view. 🔷 Are you really offering solutions to problems/issues/concerns that they have, and are these solutions also contributing to possible opportunities that they see in their own market? 🔷 Part of this conversion process is talking about results that you’ve achieved elsewhere. AS they explain their needs in more detail, you will need to address them specifically, not just by comparing them to what you’ve done before. 🔷 Building trust is absolutely critical and is done through references, examples, the professionalism that you present during a meeting or Zoom call, in emails, or whatever the opportunity presents. 🔷 You are, overall, presenting the values that are encompassed in your brand, Those are the values that will stick with these people as they consider purchasing your offerings – the takeaway. #brand #businesstips #startup #valuefirst #foundation