CEOWORLD magazine – – CHIEF EXECUTIVE INSIGHTS Top Stories –
Part 2 of 3.
Many More Tips for Building Trusting Relationships with Customers and Clients
Deal with customer/client problems immediately. Give immediate attention and action to any problems or complaints. While client dissatisfaction is never comfortable to handle, you must work to become aware of and take action on problems long before a client disengages. Even when they may seem insignificant, deal immediately with even the smallest issue that arises.
Acknowledging it and fixing it quickly leads to a higher level of trust. Once the problem is resolved, let your customer know that you took care of it. Then, when you check in periodically and ask if they have any pending problems or issues you can assist with, you subtly remind them of your previous, positive actions. It’s a form of invisible marketing. Take action, win back their trust, keep the relationship strong and you’ll receive their return business.
Refer others to them. Referring business to your client not only continues building trust, but demonstrates another form of invisible marketing. You are showing confidence in them and your trust that they will work well with your contacts. Introducing them to your other clients and customers and helping them build their business is a sure sign of your trust in them and it’s likely that they’ll reciprocate.
Utilizing these tactics to build trust with clients, customers, and prospects will result in win-win business partnerships. Showing that you’ve listened to their needs and can offer solutions to help them thrive, referring business to them, applying invisible marketing techniques, and adding benefits to their engagement with you will enhance your relationships, your reputation, and that of your company.
Your efforts will be recognized and rewarded with future business.
Part 2 of 3.
Many More Tips for Building Trusting Relationships with Customers and Clients
Deal with customer/client problems immediately. Give immediate attention and action to any problems or complaints. While client dissatisfaction is never comfortable to handle, you must work to become aware of and take action on problems long before a client disengages. Even when they may seem insignificant, deal immediately with even the smallest issue that arises.
Acknowledging it and fixing it quickly leads to a higher level of trust. Once the problem is resolved, let your customer know that you took care of it. Then, when you check in periodically and ask if they have any pending problems or issues you can assist with, you subtly remind them of your previous, positive actions. It’s a form of invisible marketing. Take action, win back their trust, keep the relationship strong and you’ll receive their return business.
Refer others to them. Referring business to your client not only continues building trust, but demonstrates another form of invisible marketing. You are showing confidence in them and your trust that they will work well with your contacts. Introducing them to your other clients and customers and helping them build their business is a sure sign of your trust in them and it’s likely that they’ll reciprocate.
Utilizing these tactics to build trust with clients, customers, and prospects will result in win-win business partnerships. Showing that you’ve listened to their needs and can offer solutions to help them thrive, referring business to them, applying invisible marketing techniques, and adding benefits to their engagement with you will enhance your relationships, your reputation, and that of your company.
Your efforts will be recognized and rewarded with future business.
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