CEOWORLD magazine – – CHIEF EXECUTIVE INSIGHTS Top Stories –
6 Tips for Building Trusting Relationships with Customers and Clients
Part 1 of 2.
Trust builds sales. It drives high engagement, successful delivery, repeat sales, and quality referrals. Demonstrating a high level of commitment and support builds trust and is an absolute requirement for success as an entrepreneur. Coupled with listening, building trust remains the most important tool to win sales and maintain client relationships.
Prioritize relationship building early in the development stage of your new product or service. Employ multiple tactics to get to know clients/prospects. These same tactics will also help them to better know you and the services you offer.
Understand their needs. Learn what type of communications they prefer from you and what you can expect from them. Do they prefer emails, Zoom conferences, texts, talking by phone? The more you learn about each other, the more you build trust.
Become attuned to how their business operates — including the need for their own ethical compliance in client/customer-specific activities. In doing so, an important reversal occurs: They may stop worrying about whether to deal with you and begin worrying about what might happen if they don’t.
Become a business partner with your customers or clients. Become a valued partner by offering rewarding solutions to the issues they’re facing. These solutions may be profitable for both you and the customer. Make sure to protect the prospects’ and clients’ interests when partnering.
See Part 2. in our next post!
Your efforts will be recognized and rewarded with future business.
6 Tips for Building Trusting Relationships with Customers and Clients
Part 1 of 2.
Trust builds sales. It drives high engagement, successful delivery, repeat sales, and quality referrals. Demonstrating a high level of commitment and support builds trust and is an absolute requirement for success as an entrepreneur. Coupled with listening, building trust remains the most important tool to win sales and maintain client relationships.
Prioritize relationship building early in the development stage of your new product or service. Employ multiple tactics to get to know clients/prospects. These same tactics will also help them to better know you and the services you offer.
Understand their needs. Learn what type of communications they prefer from you and what you can expect from them. Do they prefer emails, Zoom conferences, texts, talking by phone? The more you learn about each other, the more you build trust.
Become attuned to how their business operates — including the need for their own ethical compliance in client/customer-specific activities. In doing so, an important reversal occurs: They may stop worrying about whether to deal with you and begin worrying about what might happen if they don’t.
Become a business partner with your customers or clients. Become a valued partner by offering rewarding solutions to the issues they’re facing. These solutions may be profitable for both you and the customer. Make sure to protect the prospects’ and clients’ interests when partnering.
See Part 2. in our next post!
Your efforts will be recognized and rewarded with future business.
For lots more ideas, www.closersgroup.com/blog