Your USP – “BRAND” IT.
CONVERT YOUR USP!!
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5 KEYS TO A SUCCESSFUL STARTUP
FIVE THINGS NEEDED TO CREATE A HIGHLY SUCCESSFUL STARTUP –
ACCELERATE MORE NEW BUSINESS
An Interview With Dr. Allan Colman by Tyler Gallagher
AUTHORITY MAGAZINE
Ok super. Dr. Colman, here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need to Create a Highly Successful Startup?” If you can, please share a story or an example for each.
In order to get others to notice and ultimately decide to purchase what you’re selling, here are five essential tips.
HERE ARE THE FIRST 2 —
CREATE A MARKETING STRATEGY. First, make sure you look at the potential marketplace for your product or service. Overwhelmingly, entrepreneurs, financiers, executives indicate that the single biggest mistake startups make is not looking at the market before beginning.
DEVELOP YOUR BRAND. A brand is not a logo. It’s not just an isolated image and tagline. It’s the feeling or essence of what you’re producing that ultimately resonates with buyers. Jeff Bezos said, “Your brand is what stays in the room after you leave the room.”
This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!
Website: TheClosersGroup.com
LinkedIn: allancolman
Email: acolman@closersgroup.com
Book, Kindle, Audio CD at: https://amzn.to/3wjuLG8
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LinkedIn @Authority-Magazine #startup #entrepreneurs #startups
ACCELERATE & THRIVE — Always Build Relationships
As Jada Pinkett Smith stated: “Direct Communication is the best way to create relationships.”
What Do You Need to Know?
See pages 34-36 in The Revenue Accelerator.
Section I.
Successful sales and marketing both require one over-arching element. Your product or service must be seen as a brand. And the brand encompasses your USP — UNIQUE SELLING PROPOSITION – the heart of your marketing and sales efforts.
Your USP effectively distinguishes you from competition. It can also be used as a slogan, and can even be expanded into an ELEVATOR MESSAGE. Within a 20 –second statement, the benefits of your product/service should be obvious.
Next post, Section II. will detail why you actually get new customers.
#marketing #brand