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Speaking of Marketing –

Written by Allan Colman on . Posted in Uncategorized.

Speaking of Marketing —

THE PROFIT LAB  – See details on the Speaking pages link


Dr. Allan Colman delivers practical ideas on revenue growth told in a humorous style, delighting audiences nationwide. Delivered in his unique style, this university professor brings his research from the Marketing “labs” straight to the boardroom.
Allan is know for his passion in building stronger, more effective sales organizations. His audiences have reported that ideas from THE PROFIT LAB have generated millions of dollars in new revenues.
Dr. Colman crafts compelling reasons for his audiences to perk up and pay attention to the keys of revenue acceleration. His Profit Lab distill unique methods for bringing in more dollars from what companies are already doing, in addition to fresh ideas to build revenue quickly. The Revenue Accelerator – The 21 Boosters to Launch Your Start-Up, published by Made For Success, has earned #1 bestseller status and has been featured in Inc. Magazine.
https://lnkd.in/gQ8RNm5B.

Even SalesPros Must Be Good Marketers!

Written by Allan Colman on . Posted in Uncategorized.

Even SalesPros Must Be Good Marketers!

“Create a sense of demand rather than waiting to hear demand.”
Barbara Corcoran

SalesPros must anticipate the needs and wants of prospects and convincingly satisfy these more effectively than competitors. Marketing in today’s highly competitive marketplace is challenging, as you know. Many industries are individually idiosyncratic and uniquely resistant. Therefore, the quality of your selling includes special insights and strategies to penetrate successfully.

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They Said WHAT About My Speech?

Written by Allan Colman on . Posted in Uncategorized.

They Said WHAT About My Speech?

Here’s a review of my “Profit Lab” Seminar last week at a national conference. And the video below is the introduction made on a Zoom Keynote for a major University.

“The seminar was excellent and very well attended. It not only provided a wealth of information to the audience, but resulted in many engaging discussions amongst professors, practitioners, and incubator operators. I note that this seminar was not a presentation of an academic research paper but the discussion of real-world tools that businesses and entrepreneurs can use to grow revenue.”

https://lnkd.in/g2iW72e9

When You Market, Do You Listen?

Written by Allan Colman on . Posted in Uncategorized.

When You Market, Do You Listen?

DOES YOUR 2024 MARKETING PLAN ADDRESS?

Written by Allan Colman on . Posted in Allan Colman, Keynote Speaking, Sales, Sales Acceleration, Speaking and Workshops.

Does your 2024 Marketing Plan Address?

1. The Economic Buyer?
2. Overlooked Assets?
3. Hidden Assets?
4. Opportunity Mindset?
5. Value Creation?
6. Customers Experience?
7. Unique selling proposition?
8. Competitor analysis?
9. Marketing Strategy?

Answer these today and tomorrow and know what your most important marketing opportunity is today – and then get it.