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Even SalesPros Must Be Good Marketers!

Even SalesPros Must Be Good Marketers!

“Create a sense of demand rather than waiting to hear demand.”
Barbara Corcoran

SalesPros must anticipate the needs and wants of prospects and convincingly satisfy these more effectively than competitors. Marketing in today’s highly competitive marketplace is challenging, as you know. Many industries are individually idiosyncratic and uniquely resistant. Therefore, the quality of your selling includes special insights and strategies to penetrate successfully.

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They Said WHAT About My Speech?

They Said WHAT About My Speech?

Here’s a review of my “Profit Lab” Seminar last week at a national conference. And the video below is the introduction made on a Zoom Keynote for a major University.

“The seminar was excellent and very well attended. It not only provided a wealth of information to the audience, but resulted in many engaging discussions amongst professors, practitioners, and incubator operators. I note that this seminar was not a presentation of an academic research paper but the discussion of real-world tools that businesses and entrepreneurs can use to grow revenue.”

https://lnkd.in/g2iW72e9

When You Market, Do You Listen?

When You Market, Do You Listen?

DOES YOUR 2024 MARKETING PLAN ADDRESS?

Does your 2024 Marketing Plan Address?

1. The Economic Buyer?
2. Overlooked Assets?
3. Hidden Assets?
4. Opportunity Mindset?
5. Value Creation?
6. Customers Experience?
7. Unique selling proposition?
8. Competitor analysis?
9. Marketing Strategy?

Answer these today and tomorrow and know what your most important marketing opportunity is today – and then get it.

My Keynote in Birmingham – Join Us

Ready to skyrocket the revenue for your organization? This action-packed summit is designed to distill unique methods for bringing in more dollars for startups, businesses, and nonprofits.


Explore 21 proven Revenue Boosters, grounded in real-world works, not just theory.  Learn how to unleash untapped potential and craft a detailed action plan by selecting 5 Boosters for a targeted 90-day Revenue Sprint. Also to be discussed is the power of a simple visualization tool to guide the tactics, tools, and success.

Summits are included in your USASBE 2024: Forging the Future Together registration. Register today at https://lnkd.in/eTB7biuZ

Allan Colman

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