Author: Allan Colman

An Almost Overly Concise View of How to Succeed in Business – Is This You? You? #revenuegrowth # entrepreneurship # sales Activate to view larger image, No alternative text description for this imageActivate to view larger image, Like Comment

Written by Allan Colman on August 22, 2023. Posted in Allan Colman, Conversion Rate Optimization.

An Almost Overly Concise View of How to Succeed in Business – Is This You?

#revenuegrowth # entrepreneurship # sales

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What IS THE HEART OF YOUR SALES AND MARKETING?

Written by Allan Colman on August 16, 2023. Posted in Allan Colman, Entrepreneurial Startups, USP UNIQUE SELLING PROPOSITION.

WHAT IS THE HEART OF YOUR SALES AND MARKETING EFFORTS?

#brandidentity #salescoaching #entrepreneurship

Inc. Magazines Review of my newest book !

Written by Allan Colman on August 15, 2023. Posted in Allan Colman, Business Strategy, THE REVENUE ACCELERATOR.

Thanks to Inc. Magazine for reviewing The REVENUE ACCELERATOR — The 21 Boosters to Launch Your Startup. #entrepreneurs # Sales Acceleration # Business

THE TOP “5” BUSINESS DEVELOPMENT MYTHS

Written by Allan Colman on August 9, 2023. Posted in Allan Colman, Business Development.

THE TOP “5” BUSINESS DEVELOPMENT MYTHS

To really understand what successful business development is, you must understand what it is not.

Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES.

Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING.

Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL.

Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY.

Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS.
NOTHING COULD BE FARTHER FROM THE TRUTH!

#business development #marketing #sales success

Written by Allan Colman on August 3, 2023. Posted in Allan Colman, Asking for Business, Conversion Rate Optimization, Entrepreneurship.

ARE YOU USING THE “5” KEYS TO GENERATING LEADS?

“Start where you are. Use what you have. Do what you can.”
– Arthur Ashe

What can you do differently from your competitors to achieve real results from lead generation efforts? The key is to identify both effective and underutilized assets:

* Interview professionals and management;
* Research experiences with past clients/customers and most frequently used firm services;
* Assess current business development strategies and methods;
* Brainstorm with firm management and offer action options for immediate implementation;
* Build a Strategic Action Implementation Program.

This “action plan” keeps the client’s professionals and marketing teams on track with time schedules, personnel assignments, targets and real accountability.
It works with metric-accountability.

#Sales # Competitors # Lead Generation

Written by Allan Colman on August 1, 2023. Posted in Allan Colman, Business Strategy, Client Retention, Entrepreneurial Startups.

CAN YOU IMPRESS YOUR CLIENT IN 5 MINUTES??

“Fortune favors the bold” – Virgil

The closer you get to the “Closing Zone”, the tougher the competition gets. That’s why you must be bold – don’t be afraid to go for it ! Here are 5 tested tactics to break the sales presentation mold and taking a more strategic approach.

1. Dump the resume;
2. Give something away:
3. Be a formidable competitor;
4. Ask for the business;
5. Maximize Rejection!

We are talking about taking a calculated risk. Perfecting and diversifying your sales techniques are the primary interchanges we have with clients. Our aim is to attract a wider variety of prospects and open more doors.

DO YOU PLAY THE ‘5’ STEP CLIENT PROSPECTING GAME?

Written by Allan Colman on July 27, 2023. Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurship, New Business Development, Startuups.

DO YOU PLAY THE “5” STEP CLIENT PROSPECT GAME?

“New business is the final destination of your sales roadmap.”

The “game” you play with a prospective client/customer isn’t much different from a sports game. Preparation prior to the event is critical. And in our workshops and seminars, we emphasize the following tasks:

1. Do your homework;
2. Make a connection;
3. Show ’em you mean business — Your presentation;
4. Perform diligent follow-up;
5. Ask for the business.

The more that you know about your prospects, clients and what to expect, the better your chances are of locking up another win by securing new business.

closersgroup.com

5 WAYS TO MAXIMIZE REJECTION

Written by Allan Colman on July 25, 2023. Posted in Allan Colman, Business Strategy, Entrepreneurship, New Business Development.

5 WAYS TO OVERCOME REJECTION

“Nothing will work unless you do.” Maya Angelou

What? Maximize Rejection? YES! Let’s say a proposal was not accepted. Don’t just discard their decision. Consider these 5 tools to beat them and others in the future:

1. Remember Peter Drucker’s “Creative Abandonment” approach. If something is not producing and looks as though it won’t, abandon it. Put it on the back burner for potential future business.

2. Make sure you have a Client Recovery Plan. There will be bumps along the way, so have your responses prepared ahead of time.

3. Conduct “post mortems” on every pitch and proposal, whether successful or not.

4. Make sure you know who the real, economic decisionmakers are.

5. Practice your pitches and then practice some more.

Continuing to utilize these 5 key steps will build your confidence in marketing and your sales successes will increase.

ANOTHER “5”

Written by Allan Colman on July 20, 2023. Posted in Allan Colman, Asking for Business, Business Development, Business Strategy, Entrepreneurship, New Business Development.

ANOTHER “5” – TRYING TO IMPROVE YOUR SALES SUCCESSES ?

The top 5 tactics for improving sales include:

* Talk with, not at;
* Test your approaches;
* Have only one “takeaway”;
* Do not repeat;
* Use “active listening”.

These primary tools are an integral part of our seminars and workshops. Use them to add real substance to your presentations and pitches.

closersgroup.com

ONLY 5 MINUTES A WEEK TO GROW BUSINESS???

Written by Allan Colman on July 19, 2023. Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurship, New Business Development.

ONLY 5 MINUTES A WEEK TO GROW BUSINESS???

Most organizations that approach us for business development and sales training want FAST results. Many are surprised when we say that a dedicated 5 minutes per week is all it takes to put a plan into motion:

* 5 minutes a week to make a phone call or touch base with a prospect or client
* 5 minutes a week is long enough to send an email to a client or prospect
* In 5 minutes, a meeting or Zoom can be set
* In 5 minutes, the commitment to writing and article – and jotting down a list of possible topics – can be made.

The follow up actions will take longer, but by dedicating just 5 minutes a week to generate new business, you will be setting a course marked by true efficiency and be on the path to business development success.

ACCELERATE & THRIVE !