Zoom Calls and The New Rules of Selling
If virtual happy hours, wine clubs, breakfast clubs, etc. are meeting regularly using video systems, how are you using video calls to stay in touch with your customers, clients and prospects?
- Are you providing consulting services via video?
- How often have you presented your newest product line directly to customers?
- Have you set up video calls with prospects to review their current needs?
In the good old days [as in last month!], seeking to identify new sources of revenue followed the Rule of 4:
- Rule #1: Find ‘em
- Rule #2: Meet ‘em
- Rule #3: Get ‘em
- Rule #4: Keep ‘em
By adding video calls, you can still find ‘em, get ‘em and keep ’em. In this manner, you can come close what we focus clients on –
50 % of new business every year
should come from clients/customers, referrals and prospects.
Check-out this 5-minute video on how to set-up great Zoom calls for selling in today’s times.
If you have tried video services, you know there are some glitches. This April 7, 2020 article appeared in Harvard Business Publishing and simply demonstrates the use and reliability of Zooming, “webcamming,” “internetting.”
“Please bear with me, this is all very new.
“In the past few weeks, you’ve likely received (or even sent) dozens of messages like this from colleagues, students, family, and friends. We’re all trying our best to adapt to a new normal that decidedly isn’t. Just as technology has become an essential part of our personal and professional lives, that technology shows us just how unreliable it can be—webcams suddenly stop working, internet connections aren’t quite as good as we thought they were, and that lecture you spent the last hour recording? Yeah . . . the audio cut out. You’ll have to do that again. “As frustrating as all of this can be, at least it’s a shared frustration. And it’s heartening to see how people are, overwhelmingly, bearing with each other. Unplanned occurrences—like a family member’s sudden cameo in your econ class—are part of everyone’s daily routine now, and there’s a level of compassion that comes with that. In The Faculty Lounge this week, we’re looking at how we’re helping one another through this time thanks to patience, empathy, and even a little humor.”
So, follow our three rules of CLIENT RETENTION: communicate, communicate, communicate. Add video communications to your emails and phone meetings. You can overcome the glitches. Get to work on what your business needed all along. Focus on what will help you when the NEW NORMAL is ready to be kick-started.
We will keep you updated as more develops, and we are always here to help answer any pressing questions on accelerating revenue. Please feel free to reach out to us for more advice on accelerating revenues.
Dr. Allan Colman, Chief Revenue Officer