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Zombies and Business Development Leadership

Written by Allan Colman on . Posted in Business Development, Law Firm Marketing, New Business Development.

ZOMBIES, STAMPEEDING HORSES, & the KING OF PRUSSIA

Business Development Leadership – Part I.

By Allan Colman

Marketing the Law Firm, March, 2016

 

If you were hoping I would define leadership for you, I can’t.  What we will cover includes zombies, stampeding horses and a former King of Prussia and how they fit in with the 6 primary elements of exceptional leadership.

In our book, the Crazy Impact of Leadership, Rick Justus points out that the most often overlooked leadership task is leaving a legacy for the organization – an impact for the future.  And he calls it “crazy” because most leadership programs and texts forget this key contribution of a real leader.  In fact, Steve Jobs described his goal, when Apple began, as building “insane new products.”

Now why can’t I define leadership for you?  I keep going to the well looking for a definition from the experts and here’s what I’ve found.

  1. In a recent backlogofbusiness blog, there was a great article about “Leading into the Future.” It addresses the everchanging business landscape, the need to train your teams for the future, keeping your workforce informed, being transparent, helping them to understand your vision and keeping your workforce fully engaged.

It sounded great until the blog page ended with a large advertisement:

“POTTY TRAIN YOUR DOG IN 6 DAYS.” – I won’t give you the author’s name.

  1. While continuing to search for a definition of leadership, I researched what others identified as major leadership keys.  One said –

“MAKE IT A STRONG HAPPY TEAM”

Another called for “Freedom Based Leadership”.  Reading the definition makes it sound like herding cats.

  1. Here’s another of my favorites, “SIMPLY FEEL GOOD ABOUT YOURSELF.”
  2. How about this one, “THINK OF YOURSELF AS BEING THE SUN,” quoting astronomer Kepler in her definition.
  3. I ended my search when coming across this quote from Jack Welch, GE’s former boss – ”KNOW THAT WEEDS BECOME DEAD WOOD.”

Is it any wonder I can’t define leadership?  But I can relate to you the components of exceptional leadership and how to leave your own Crazy Impact.  Through my work as a chief executive, speaker and advisor to managing partners, agency administrators, etc., here are the 6 skills that are each crucially linked in order to make an impact.  They are:

  • Leaders Listen
  • Leaders Make Decisions
  • Leaders Communicate
  • Leaders Hold People Accountable for Results
  • Leaders take risks

AND

  • Leaders Leave a Legacy.

The analogy most fitting is that of an orchestra leader.  “To be successful they must turn their backs on the audience.” (James Crook)  Think about attending a symphony orchestra performance, the experience of bringing a diverse group of instruments together.  Such a performance can serve as a reminder of how amazing things can result when various elements work together for one outcome.

But there is something bigger than you can take from the experience – an understanding of the importance of a strong leader.  Consider this, while an orchestra’s conductor does not play an instrument, she or he is arguably the most important member of the symphony.  After all, the conductor is responsible for ensuring that each player knows his or her part and for delivering a polished presentation to the audience.

Some professionals feel out of tune in their efforts to make decisions and have them implemented.  It is crucial to remember, however, that leadership is an highly focused activity that must be internally orchestrated.

You must decide which advice to take, determine which of the available tools and strategies will work, assign implementation tasks, hold people accountable, weigh the risks, and consider the impact on a future legacy.  These are the exceptional leadership tasks future posts will cover in detail.

But not to leave you guessing, Tom Ziglar refers to employees as “Zombies.”  We will put them all in context next time.

 

Allan Colman, Managing Partner of the Closers Group, is a speaker, author, business strategist and leadership advisor.  Reach him at www.closersgroup.com//acolman@closersgroup.com