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Where Do I Find Prospects?

Written by Allan Colman on . Posted in Asking for Business, Attorney Marketing, Business Development, Client Retention, Content Marketing, Conversion Rate Optimization, Email Marketing, Law Firm Marketing, Marketing Partners.

One of the most common questions clients ask is where do I find prospects?

Simple Rules to Find Prospects

There are 3 simple rules to follow when attempting to find prospects, critical to undertaking marketing and new business development:

  • GO where they go
  • KNOW who they know
  • READ what they read

Play the Numbers

Business development is a numbers game. The more you go, meet their colleagues and read what they are reading (from Wall Street Journal to National Enquirer), the more relationships you are building for the long run. You will find prospects, more as you continue, along your way.

Just do it!
– Nike