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What's Going On In Your Firm? – II.

Written by Allan Colman on . Posted in Attorney Marketing, Law Firm Leadership, Law Firm Marketing, Managing Partners, Marketing Partners, Practice Group Leaders.

Additional questions we ask during our Strategic Business Development Planning to enhance and refine a firm’s business development successes include:

5. Is anyone actively using your CRM system?

6. Can your firm’s business development structure be strengthened to have a greater impact in generating new business growth?

7. Have you clearly identified firm-wide regional needs and cultures?

8. Do you celebrate “new client acquisition” in addition to client wins?

9. What are the internal obstacles to building consensus and active attorney participation in getting face-to-face with prospects and renewing client relationships?

Your firm’s management committee, marketing committee, practice group leaders and Partners-in-Charge of offices need to carefully consider all 9 questions if they truly want to grow business.