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What To Do With Erratic Marketing Performance

Written by Allan Colman on . Posted in Business Development, Law Firm Marketing, Marketing Partners.

If your practice groups or offices have inconsistent or erratic performance in developing new business, “light a fire” under them. Start with a few insightful questions that should get them moving.

  • Is there a contact and follow-up system being used by all?
  • Are they using the firm brand and core messaging? Does the firm even have them?
  • Are pitch performances practiced or inconsistent? Are they being reviewed and updated?
  • When is the last time their proposal format and content was updated?
  • Are they multiplying or repurposing the use of presentations, articles, PowerPoints, social media?
  • And do they really know what your competitors are doing?

 

Improving Business Development Performance

Business development performance is simple to evaluate and improve. Questions like these get the ball rolling and will help in getting them “out there face-to-face.”