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What is Your Brand's Longevity?

Written by Allan Colman on . Posted in Asking for Business, Business Development, Law Firm Marketing, Managing Partners, Marketing for Law Firms, Marketing Partners.

When determining whether or not your brand has lasting power, “longevity”:

1. Do you look at the percentage of repeat and referred clients?

2. Does your firm’s culture match what clients might say about the value you bring to the table?

What other questions need evaluation when looking to the future?