Are You Using Invisible Marketing?

Is your law firm business development effort using invisible marketing as a tool for new business development? For example, if you ask a client or prospect to review an article you are writing, it’s a compliment to them and an invisible marketing opportunity for you. Or ask them to co-author an article or share a panel presentation at an upcoming conference. The one tactic that generates the most leads is also the most underutilized, talking with your clients.

Explain that you want to ensure that you are providing the service that they want and need. Let them know that their honest, open feedback is needed. As a result of these discussions, your firm should be coming up with lots of new ideas.

The key here is that you are not selling; you are asking for their advice to improve your law firm’s services. Yet it is an excellent indirect marketing opportunity – invisible marketing.