Turn Mistakes Into Marketing Opportunities

Written by Allan Colman on November 24, 2014. Posted in Allan Colman, Attorney Marketing, Business Development, Client Retention, Marketing for Law Firms.

One of the most important lessons to be learned in professional services business is that when there’s a problem, it needs to be fixed right away. The process involves identifying a mistake, fixing it quickly, and making sure that your clients know what you’ve done to take action.

While no one wants to make mistakes, when one occurs, you have the opportunity to:

1. Identify how you responded to the situation:
2. Look at the relationships that you do have with clients and see how those relationships are
progressing;
3. Determine whether or not you are providing them the support and resources they need;
4. Examine what can be done to assist as their businesses continue to grow.

Having a prompt response to a mistake — and having a rapid fix — allows you to demonstrate how important client retention is to you.