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Turn Clients Into Advocates for Your Firm

Written by Allan Colman on . Posted in Client Retention, New Business Development.

Continue building relationships and turn your clients into advocates for your firm.  There are multiple tactics to use including:

  •  Find out by conducting regular client satisfaction visits or discussions to enhance client retention opportunities.
  • Focus on more than just what you are doing now.   Cross-selling other practice group services is a solid approach to marketing.
  • Keep adding benefits to your services.   While performing a service or conducting a client interview, keep notes on issues that you are spotting.  Give your clients something extra by arranging a lunch to go over these issues, without charging a fee, of course!
  •  Participate rather than just attend.  Selling success requires you and others to attend and actively participate rather than just buying tables at dinners or offering tickets to sporting events.

Add your own ideas to this list, but do/do them!

Client Retention