Those 34 Attorneys Are Still Bad-Mouthing Marketing???

Those 34 Attorneys Are Still Bad-Mouthing Marketing???

If you have been following this series of actual quotes we’ve heard from attorneys on why they don’t market, meaning they don’t bring in new business, have you heard the following excuses before?

16. I won’t cross sell because that other partner might mess up my client.–If you are not building trust with your partners, you are certainly not building trust with your clients.

17. Why don’t we do client service interviews? — Great question to ask firm management.

18. With so many companies cutting back on the number of law firms they use, why bother marketing? — They are still going to use someone, why not you?

19. Our compensation plan does not reward me for bringing in new business. The billing partner get’s all the credit. — Many firms share origination credit with someone who is really out courting new business and will become a future billing partner. So work it!

20. I can’t handle all of the work I now have. — Management experts indicate that each one of us should spend at least 4-5 hours per month working “on” our business, not “in” our business. This person probably has a sign on their desk saying “An empty desk is the sign of an empty mind.”

To see cartoons with many of these quotes, go to www.ownthezonebook.com