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The World Series and 7 Steps to Accelerataing New Business

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Managing Partners, Marketing for Law Firms.

The World Series of baseball is upon us with one surprise team in the finals. It points out that even a “non-big-name” firm can win. All too often we hear law firm excuses that “they want a name-firm so if things go bad, the client can tell the Board of Directors “we got the best.”

More importantly, in the U.S. and Canada, 3 major new campaigns have begun, National Football League, National Hockey League and National Basketball Association. You won’t hear any of them with excuses as to why they can’t beat the big guys.

Our BUSINESS ACCELLERATOR WHEEL c, has 7 steps to get you ROI.

1. Opportunities;
2. Communications;
3. Anticipating and overcoming objections;
4. The “ask”;
5. The “close”;
6. Results;
7. Pipeline.

Let us help you put this to work for your firm.