THE TOP “5” BUSINESS DEVELOPMENT MYTHS Written by Allan Colman on August 9, 2023. Posted in Allan Colman, Business Development. THE TOP “5” BUSINESS DEVELOPMENT MYTHS To really understand what successful business development is, you must understand what it is not. Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES. Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING. Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL. Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY. Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS. NOTHING COULD BE FARTHER FROM THE TRUTH! #business development #marketing #sales success Activate to view larger image, Previous Next
To really understand what successful business development is, you must understand what it is not.
Myth #5: ONCE YOU’VE RETAINED THE CLIENT, BUSINESS GENERATION CEASES.
Myth #4: CUSTOMERS WANT SELLERS TO DO MOST OF THE TALKING.
Myth #3: WHEN IT COMES TO MARKETING, ONE SIZE FITS ALL.
Myth #2: SALES PROFESSIONALS SHOULD STEP INTO THE BUSINESS DEVELOPMENT PROCESS ONLY AFTER THE MARKETING DEPARTMENT DEVELOPS A STRATEGY.
Myth #1: BUSINESS DEVELOPMENT AND MARKETING ARE INTERCHANGEABLE TERMS.
NOTHING COULD BE FARTHER FROM THE TRUTH!
#business development #marketing #sales success