The Final 4 – What Those 34 Attorneys Really Said About Marketing

The Final 4 – What Those 34 Attorneys Really Said About Marketing

Just as the NCAA finals are tonight, and a winner will be declared, so too are we presenting the final 4 reasons attorneys have given us for not marketing. If you want the entire 34, go to www.closersgroup.com/blog.

31. There is no firm support or encouragement for me to write articles or give speeches. — So get off your seat and write and speak yourself. Publications and organizations are always looking for content. Just ask.

32. We don’t do well in competitive pitches. — Ever done post mortems? Ever practiced before pitching? Ever ask the prospect what you could have done better? Ever looked at your pitch from the client’s perspective?

33. I don’t have time to learn about my future client’s businesses, products, long range plans, etc. — Then don’t expect to keep that client.

34. Here’s my favorite reason for not marketing — “Help!” – At least this attorney was being honest and my job is to identify what can be done internally and how we can help as well.

If you have heard other comments on why they won’t or don’t market, please let me know. I’ll add them into our new workshop.

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