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The 50% Value of Client Retention

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Client Retention, Marketing for Law Firms.

According to a Harvard Business Review blog, at least 50% of new business every year, for professional service firms, should come from clients and referrals—that’s right 50%!

* Turn your clients into important advocates and spokespeople for your firm.
* Know what’s working and what could be better.
* Focus on more than what you are doing now.
* Keep adding benefits to your services.
* Participate rather than just attend.

We’ll discuss each of these in more details in the following posts. You can also obtain lots of additional ideas from www.allancolman.com/services.