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Tag: marketing for law firms

Since When Do Attorneys Need to Wait For Marketing? Myth #3

Written by Allan Colman on . Posted in Asking for Business, Business Development, Conversion Rate Optimization, Law Firm Marketing.

If you have been challenged to bring in new business, why do attorneys need to wait for the Marketing Department? Ultimately, the onus is on the sales team to bring in (and often to keep) the business. Marketing should support those goals with collaterals, media and public relations activities and by identifying seminars and workshops that help facilitate network development.
Once you have the information and sales training, plan a strategy to pursue the business and hone in on your “closing” skills. Maximize your conversion rates!

“Marketing Should Not be Left to the Marketing Department.” – David Packard. His message means that everyone should be marketing, the marketing department, legal assistants, paralegals, accounting AND attorneys. Business development is chasing suspects and prospects, business generation means “closing” the deals.

Have You Been Told to Grow Your Practice? – Origination Credit

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Business Development, Content Marketing, Conversion Rate Optimization, Law Firm Marketing, Marketing for Law Firms, Online Marketing.

As competition for legal services increases, non-equity partners are being challenged to “grow your practice.” In more and more firms, marketing and business development efforts are being intensified and carefully measured for new revenue origination.

Those who succeed have not only applied law firm marketing coaching and advisory support, but now understand how to achieve:

  • Sustainable revenue growth
  • Providing superior client value
  • Out-maneuver the competition
  • More success in less time
  • Define and use their “identity capital”

These 5 and other components of accelerating new revenue and fee origination are designed to help grow your practice by transforming your ability to market and closing multiple new opportunities.

 

Have You Been Told to Grow Your Practice?

For a complimentary consultation on growing your practice and accelerating your new business, please contact us for a free consultation.