Start Your Speech With a Magic Trick

My colleague, Frank Mims V, offers this tactic to make your speeches yield more leads. “Magic” is a performing art that entertains audiences by staging tricks or creating illusions. These are called magic tricks.

Your story is your magic trick. It should answer these 3 questions as part of your speech:

Who are you?

What do you have?

Why should they care?

More on building business from speeches in the next several columns.