“So ask already” is the advice we give to clients who are too timid to ask a client for assistance. “Do you have core clients?” and have you reached out to them for a recommendation? If indeed your clients are receiving excellent results, they should become your best referral source. Remember, according to a recent Harvard Business Review blog,
at least 50% of your new business every year should be coming from clients and referrals.
Ask those core clients to introduce you to others in the company or agency who are handling top level matters. Test drafts of new materials, speeches, articles, presentations, etc. with current and recent clients. This can be a good relationship builder and “invisible marketing” opportunity.
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