Self-Sabotaging Excuse for Not Marketing – “I always miss the new litigation.”

“I always miss the new litigation” is one of the most self-sabotaging excuses for not marketing that I have heard from attorneys.  It is easy to solve.  You and your practice group attorneys need to monitor court decisions, pending legislation, and new litigation theories. Lawyer marketing means keeping your clients and prospects ahead of economic and industry trends.  Invite the marketing and library professionals to engage.  Assign your law firm practice group members to tracking journals, organizations, and media and report.

As Sir Richard Branson is fond of saying, “Opportunities are like buses.  If you miss one, another will be coming along.” [If you keep your eyes open.]