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Re-Energize Your Firm's Business Development — III.

Written by Allan Colman on . Posted in Business Development, Managing Partners, Marketing for Law Firms, Marketing Partners.

Continuing this series on how we work with clients to identify hidden assets and underutilized skills to grow more business:

9. Analyze existing relationships with clients, past clients, professional associations, industry associations, etc. What is the cost/value/result calculation?

10. Build interactive training and professional development programs for staff, attorneys and professionals. Multiple national studies indicate this is a key ingredient in keeping your team and in attracting laterals.

11. View your revenue levels by assignment, practice area, market trends, etc. Again, what is the cost/value/result calculation?

In the next column, we’ll tie these and a few more internal analysis business growth components together. You will be producing a Strategic Business Development Action Plan.