Re-energize Your Firm's Business Development

Written by Allan Colman on February 18, 2015. Posted in Attorney Marketing, Business Development, Law Firm Leadership, Managing Partners, Marketing Partners, Practice Group Leaders.

When evaluating where and how a firm can grow more business, we always start by looking inside. What are the firm’s current resources, hidden resources and under-performing assets? The next several blogs will present the areas we examine and you should be evaluating also.

1. Forecasting, especially estimating what an increase in cross-marketing and selling would yield.
2. Assessing (honestly and openly) your brand’s impact. Does it need refreshing, refocusing, etc.?
3. Considering your marketing tactics by industry, practice area, geographic market.
4. Supporting the new-engagement-generation efforts of those actively prospecting.
5.