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PROBLEM – "We Missed the Major New Litigation."

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Marketing for Law Firms.

RESPONSE – Don’t dwell on any one matter or even on any whole genus of legal business. Look to the pipeline to deliver a stream of alternative possibilities, some of which may not yet be on your radar screen.

RESULT – You’ll need to start making decisions about which kind of business to go after, and which to let some other law firm chase. That’s a great problem to have.