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Problem — "We Missed It!"

Written by Allan Colman on . Posted in Attorney Marketing, Law Firm Marketing, Marketing for Law Firms, Marketing Partners.

PROBLEM: We missed it! [ new filings, new legislation, etc.]

RESPONSE: Don’t dwell on any one matter or even on any whole genus of legal business. Look to the pipeline to deliver a stream of alternative possibilities, some of which may not yet be on your radar screen.

RESULT: you’ll need to start making decisions about which kind of business to go after, and which to let some other law firm go after. That’s a great problem to have..

“OPPORTUNITIES ARE LIKE BUSSES – YOU MISS ONE, ANOTHER WILL COME ALONG.” Sir Richard Branson