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PROBLEM – "Our Practice Group Has No Business Development Budget"

Written by Allan Colman on . Posted in Law Firm Marketing, Marketing for Law Firms, Marketing Partners, Practice Group Leaders.

RESPONSE – Of course it does. Your members are already spending money on marketing and business development at one or more ends of the spectrum. You simply need to collect that data and find out what you’re already spending. That is your budget.

RESULT – Getting a hold on your current, actual spending will allow you to focus resources where they will clearly do the most good. This is a critical step to measure current results and refine and improve the tactics.