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PROBLEM – " Our Office has Great Attorneys But Our Revenue is Flat"

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Marketing, Marketing Partners.

RESPONSE – Organize and attack. Your lawyers need to learn a basic business development truism: that clients and prospects don’t care about how great the attorneys are. They assume that to be the case or they would not be talking with you. Instead, they care about what those great attorneys can do for them.

RESULT – The effect of such an enhanced client service mentality will not only unearth new prospects, but develop new business from existing clients.