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PROBLEM – "Our firm has no pipeline."

Written by Allan Colman on . Posted in Allan Colman, Business Development, Law Firm Leadership, Law Firm Marketing, Marketing Partners.

In the next several blogs, I’ll describe problems law firms have brought to us and solutions that worked.

PROBLEM: “Our firm has no pipeline.”

RESPONSE: Manage your speakers, greeters, authors, communicators, trainers, marketers, etc.

RESULT: Properly assigned, with concretely defined roles, the firm’s staff will become a kind of conveyor belt. All of their designated tasks will funnel toward the actual sales moment. The pipeline thereby remains engineered to support the one final moment – the closing – that justifies its existence in the first place