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PROBLEM – "Our Firm Continues Adding Lawyers – We Need a Complete Marketing Overhaul

RESPONSE – the bigger you become, the more you need to focus. Begin with a few promising practice groups and use their successes as a model.

RESULT – One practice group may begin envying another practice group’s success. It’s a dynamic that requires some political sensitivity on the part of management, but it is a another great problem to have. Competition stimulates growth.