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PROBLEM – "I JUST LOST MY LARGEST CLIENT"

Written by Allan Colman on . Posted in Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing Partners.

PROBLEM – “I just lost my largest client.”

RESPONSE – Setbacks should catalyze action, not cause paralysis. The firm should monitor and evaluate all such occasions where clients fall by the wayside to ensure that the lawyers responsible jump back into the business development “fray” with a new three-month action plan.

RESULT – A crisis should spell opportunity. Losses should pump the collective adrenaline. If that kind of response becomes ingrained in the firm’s culture, odds are the bottom line will actually improve at a reasonable point in time after every loss. Go to www.closersgroup.com/services.