Skip to main content

Pricing Your Service – It’s Not What You Think

Written by Allan Colman on . Posted in Asking for Business, Business Development, Law Firm Leadership.

Pricing your service, the 2nd step in Aulet’s foundational steps for business development is Set the pricing framework. In our experience, this is another one of those efforts clients often underappreciate.

Pricing your service is not just numbers. It should include, as Rick Justus preaches:
* Value creation;
* Client’s experience;
* Marketing structure;
* Messaging used for your core story;
* Cost of sales and customer acquisition.

Most importantly, clarifying value creation for your clients, making an effort to understand what your client needs and the cost of client acquisition are often overlooked. Do them!