Skip to main content

Part II. – Prepare For Things That Go Bump in the Night

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Business Development, Client Retention, Marketing for Law Firms.

The tactics presented in OWN THE ZONE are all used one way or another in our business development training sessions and workshops. For example, our training emphasizes thinking long term. When it comes to approaching a new prospect or a long term client, we encourage our clients to:

* UNDERSTAND the prospects’ and clients’ needs and internal pressures;
* BECOME a trusted adviser, and
* PROTECT the prospects’ and clients’ interests.

Become a valued business partner and friend, offer rewarding solutions that are profitable for all involved. It’s how we work with our clients and how we encourage them to approach their prospects and clients in the same way.