More From Those 34 Who "Can't Market!"

More From Those 34 Who “Can’t Market!”

If you are in firm management pay close attention to these next 5 excuses for not marketing.

11. We need a training program – this from a 25 years of practice attorney.

12. I don’t have time to market – if you are billing $2 million a year ok. If not how do you earn your living?

13. My lead partner does all the selling. I deliver the work. – So you never build relationships with the clients you are working with?

14. It is unprofessional for me to market. – so can you clearly identify what you are contributing to your firm?

15. When I market, people don’t seem to get it. – are you that bad in building relationships that no one asks for your help or advice?

Here’s a hint for #16, coming next time — “cross selling.”