Maximize Your Marketing Budget – III.

Written by Allan Colman on February 13, 2015. Posted in Business Development, Law Firm Leadership, Law Firm Marketing.

If you have not read our first two columns on this topic, go back to the blog section of our website and catch up. This effort is aimed at helping you make the case for firm management’s support of your work.

The next 3 steps to help maximize your marketing budget include:

6. Enhance strong links with your attorneys; make sure they know what marketing, business development and communications programs you can assist them with.

7. Multiply the impact of single marketing tools to leverage wider exposure and response generation. For example convert a speech into an article, get it published, use it as an email “touch” with clients and prospects, include it in proposals, add it to your website, etc.

8. Make decisions on underperforming activities by either abandoning them or improving them.

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