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Maximize Your Marketing Budget – II.

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms, Marketing Partners.

In our last column, we began reviewing 12 steps to help maximize your marketing budget. Here are the next 3:

3. Maximize the impact of proposals,pitches, prospect meetings, etc.
4. Conduct success/rejection analysis. Do you know why or why not a particular pitch was successful?
5. Lead “go/no-go” decision discussions before investing in an rfp response or initiating a new contact.

Undertaking regularly scheduled review of these efforts will help to refine what works, discard underperforming tactics, and win more business. See our “services” pages for details.

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