David Packard’s experience as co-founder of Hewlett Packard calls for marketing to be undertaken by all members of an organization. Virtually
* People
* Organization
* Website and Social Media
* Incentives and
* Marketing and Business Development
all relate to what a well-organized and staffed marketing department should be accomplishing.
Every Marketing Director should also have sales experience. After all, marketing is “getting found” while business development is “sales”. In Packard’s opinion, sales should be driving marketing.
For Leadership and Revenue Acceleration Keynotes and Seminars – www.closersgroup.com.
David Packard’s experience as co-founder of Hewlett Packard calls for marketing to be undertaken by all members of an organization. Virtually
* People
* Organization
* Website and Social Media
* Incentives and
* Marketing and Business Development
all relate to what a well-organized and staffed marketing department should be accomplishing.
Every Marketing Director should also have sales experience. After all, marketing is “getting found” while business development is “sales”. In Packard’s opinion, sales should be driving marketing.
For Leadership and Revenue Acceleration Keynotes and Seminars – www.closersgroup.com.