Is Your Marketing GPS Really Working?

Is your marketing GPS really working? Do you use tissue, or Kleenex? Do you pack a lunch in plastic storage bags or Ziplocks? See where this is going? All successful law firm marketing – and I mean all – requires properly identifying your firm with a brand. When clients such as in-house counsel, insurance company claims directors, human resource directors, etc. hear the name of your firm, what adjectives come to mind? How are you and your partners known throughout the communities you deal in?

Hopefully,the adjectives you hear to describe your firm are positive, helping to differentiate you from your competitors. Look for common themes in how your peers and clients describe you and the firm. How do you do this — ask them. And then use those themes to create and communicate who you are in every aspect of your marketing and business development. And “encourage” every member of your firm to use this brand description. [source of material from OWN THE ZONE, Allan Colman, Made For Success Publishing Co.]